Tourism is the most important area of social policy is also the development of the state. The main task of the State Committee on Tourism of Turkmenistan is to promote international tourism as the most profitable areas of the tourism industry. New tourist routes will be opened in order to attract more foreign tourists, as well as measures are taken to improve the quality of services.
It should be noted that in nowadays certificates of conformity of services about 300 tourist destinations were issued, trips more 100 historical monuments were organized. Work on the inclusion of new facilities in existing routes is continuing. This activity covers, in particular, the National Tourist Zone "Avaza", the attractions of Koytendag district, the Karakum desert, the canyon of Sumbar and others.
Along with updating the content of the tourist routes, work to improve the service culture in the industry continues. With the participation of specialists from the United Nations Educational, Scientific and Cultural Organization (UNESCO), as well as the World Federation of Tourist Guide Associations (WFATG) were held guides training courses.
To date, three major sites of historical and architectural significance - Kunyaurgench, Merv and Nisa - included in the UNESCO World Heritage List. Each of them is a huge cultural and scientific value and all of them have long been favorite places for foreign visitors. In the future, necessary steps will be taken in order to include amazing sites of Koytendag and other natural sites to the list of the UNESCO’s world legacy. In this regard, the relevant work is carried out on the improvement of natural scenic corners Koytendag in order to create favorable conditions for tourists - for the construction of hotels and other providing systems.
Turkmenistan has several times given entries in the Guinness Book of Records. In particular, the country first was noted in the Book of Records for the world's largest handmade carpet area of 301 sq.m. Turkmenistan's capital Ashgabat is recognized as the white marble city in the world. The list of world records are included other sights of the Turkmen capital - the world's tallest flagpole in front of the National Museum of Turkmenistan, sculptural complex "Oguzhan" locate at the entrance to the international airport of Ashgabat, the international airport of Turkmenabat, the international airport of Ashgabat, and a huge star of Oguz Khan Broadcasting Center "Turkmenistan" and the wheel Ferris Ashgabat cultural and entertainment center «Älem», the image of the horse decorating the podium of the Olympic stadium in the capital as the largest architectural symbol of the horse on the planet, and the Olympic Swimming Center as the world's largest indoor swimming pool, the widescale bicycle action on June 1, 2018 at the multipurpose stadium "Ashgabat", as “the largest cycling awareness lesson in the world”, as well as “the Longest Regular Bike Ride”, which took place on June 1, 2019 in the Olympic village of Ashgabat.
On May 1, 2020, the capital of Turkmenistan, the city of Ashgabat, joined the membership of the World Federation of Tourist Cities (WFTG). Membership in this reputable international tourism organization opens up new opportunities for the city in the development and popularization of various tourist destinations and the development of the city's tourist appearance.